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Dealership Hours
Monday - Friday
9:00 - 6:00
Saturday
8:00 - 5:00Effective March 1, 2010 NRVHD will be open six days-a-week including Mondays. 
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 In 1914, Harley-Davidson Motor Company placed Milton Menefee as its first dealer in Roanoke. This was only 11 years after the Motor Company was established in Milwaukee, Wisconsin, so Harley-Davidson has had a presence in the Roanoke area almost from the beginning. The store was sold in 1922 to Ed and John Whaley, two brothers who owned it until 1953. John Butterfield purchased the dealership, then located on Campbell Avenue, and moved it to 2450 Centre Avenue in 1957.
In December of 1982, Loyd and Kathy Shiffer bought the dealership and operated it at the Centre Avenue location for almost 13 years. In 1995, the owners constructed a new building at 1925 Peters Creek Road, and moved in on October 2, 1995. Today, the Shiffers operate the business, with their three children and staff.
Now as an extension of the Shiffer Family they have decided to open a Harley shop in Christiansburg, VA. They know that this area is ready for this store and are very excited to share the riding experiance with you and your family.
NRVHD consists of five departments: Sales, Service, Parts, Finance and Insurance, and MotorClothes® Merchandise.
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New River Valley Harley-Davidson
2700 Roanoke Street, NE Christiansburg VA 24073
Phone: 540.381.6311
Fax: 540.381.0855
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Click on the picture above for the website at our other location Roanoke Valley Harley-Davidson
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